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THE SINISTER SIDE OF CUTE
TYPE
Interview
DATE
December 2018
PLACE
Rotterdam/Eindhoven
Sejoon Kim is an Eindhoven-based designer who is particularly fascinated with the meaning of cuteness, specifically from an Asian perspective. Born in the home of manly, pretty boys and K-pop; South Korea, he came to The Netherlands to complete his Masters degree at Design Academy Eindhoven. During a cold and icy December afternoon, we’ve engage in a WhatsApp conversation about what it means to be an Asian designer in The Netherlands.
