THE SINISTER SIDE OF CUTE



TYPE
Interview

DATE
December 2018

PLACE
Rotterdam/Eindhoven



Sejoon Kim is an Eindhoven-based designer who is particularly fascinated with the meaning of cuteness, specifically from an Asian perspective. Born in the home of manly, pretty boys and K-pop; South Korea, he came to The Netherlands to complete his Masters degree at Design Academy Eindhoven. During a cold and icy December afternoon, we’ve engage in a WhatsApp conversation about what it means to be an Asian designer in The Netherlands.



Sejoon Kim
sejoonkim.com

Interview by Darunee Terdtoontaveedej





Mark