Non Native Native Embassy is a cultural platform which looks into the Asian creative landscape in The Netherlands through the lens of the outsiders from within. The platform serves as an alternative point of exchange for critical creative practitioners between the Asian and Dutch cultural landscape with the focus on contemporary visual culture. The initiative was formed in late 2018 and through series of  research and public activities we aim to combine contemporary work of Asian creatives with the local diaspora narratives, bringing to the surface a nuanced representation of Asian visibility in popular culture.

We aim to construct an alternative speculation–or rather–impression on the world’s future, through critical reflection of Asian actors who are part of the global cultural landscape.

Non Native Native Embassy is co-founded by designers and curators: Belle Phromchanya, Darunee Terdtoontaveedej, and Honey Kraiwee, operates in collaboration with studio150, Leiden University College The Hague, International Institute for Asian Studies (IIAS), Asian Union–Gerrit Rietveld Academie and Sandberg Institute, CinemAsia, and Volkshotel among many others.

We always have our eyes and ears open for collaboration and submission of relevant projects, articles, events, and other various forms of exchange.

Please  drop us a line at:

Non Native Native Embassy programme is made possible with kind support of Amsterdams Fonds voor de Kunst and Stimuleringsfonds Creatieve Industrie.


Belle Phromchanya (Initiator / Project Manager)
Belle Nuankhanit Phromchanya graduated with MA in Design at the Sandberg Instituut in 2013 and continues her practice as a visual researcher based in Amsterdam. In recent years she has produced a series of artistic investigations around the subject of cultural identity and contemporary migration; expanding the cross-disciplinary co-production with other fields of expertise such as social science and journalism. Her works are made up of visual research, documentary film, as well as multimedia installations. Along with managing Non Native Native, she is also a co-founder of ACED: an institute for design, art, and journalism, and a guest lecturer at various art academies.

Darunee Terdtoontaveedej (Initiator / Curator)
Darunee Terdtoontaveedej is a curator and researcher with a strong interest in collecting and forming a collection. Trained as an architect at Central Saint Martins College of Art and Design, University of the Arts London, and later as a designer at Design Academy Eindhoven, Terdtoontaveedej specialises in cross-disciplinary collaboration and looking beyond the design world through the designer’s lens. Her fascinations include issues such as the home and sense of belonging, the selves, and alternative histories. Prior to her Masters education in The Netherlands, she has worked as a design and architecture journalist and editor for art4d magazine, Thailand’s first design magazine and book publisher. She is currently the LGBTQ+ programme curator at CinemAsia Film Festival and has been selected as the Young Curator of the 49th edition of International Film Festival Rotterdam (IFFR).

Honey Kraiwee (Coordinator / Communication)
Honey Kraiwee is an MA graduate from Maastricht University with a major in curating. Before her education in the Netherlands, she was a vice director of the art and cultural department at Alliance Fraçaise in Bangkok, Thailand. Recently, she received a grant to create MOONMOON CALENDAR. Inspired by the Chinese lunisolar calendar, the project resets our way of thinking about time and rethinks horoscopes by unveiling an algorithmic similarity between astrologers and Artificial Intelligence. Honey is also a regular host at A Tale of a Tub, an institution for contemporary art and culture in Rotterdam. Its program is centred around questions of how art can contribute to our understanding of present-day social, political, and ecological issues. Honey is currently keen on researching and working with concepts interrelating amongst non-human centred cultures and internet culture.

Non Native Native Embassy programme is made possible with kind support of Amsterdams Fonds voor de Kunst and Stimuleringsfonds Creatieve Industrie.